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We are proud to announce the start of the second phase of the DEA - Digital Export Academy program, promoted by ITA Italian Trade Agency (ICE Agenzia) in collaboration with Unioncamere Calabria Desk Enterprise Europe Network. Our team of experts at Senior Srl, who are also members of the ITA Faculty, have the honor of supporting Calabrian companies on this digital growth journey. The program, which began in June with an in-person event in Lamezia Terme before continuing online, is dedicated to improving the use of Artificial Intelligence in business processes. At the end of the classroom phase, 25 selected companies will have the opportunity to benefit from one-on-one coaching with our experts, who will help them navigate international markets with greater confidence. This initiative represents a concrete opportunity for Calabrian companies to strengthen their digital skills for export and successfully tackle the challenges of global markets, leveraging the full potential of artificial intelligence. We are excited to contribute actively to this crucial phase and to put our expertise at the service of local businesses.

On the occasion of EXPO 2025 OSAKA: A SHOWCASE FOR THE PROMOTION OF MARCHE COMPANIES, within the framework of the PR MARCHE ERDF 2021–2027 – AXIS 1 – SO 1.3 – ACTION 1.3.4 – Intervention 1.3.4.2 – Support for the definition of innovative internationalization strategies for enterprises, promoted by the Marche Region, SENIOR SRL implemented the project Marche Immersive. The project’s goal was to enhance the cultural heritage of the Marche Region and strengthen cultural and commercial dialogue with Japan and Southeast Asia by using advanced digital technologies. Digital twins were created of two landmarks of Marche’s heritage: Piazza della Libertà in Macerata and Piazza del Popolo in Ascoli. The project enabled the virtual reality exploration of these two symbolic sites, accompanied by a multilingual AI guide, based on LLM technology, capable of answering visitors’ questions. SENIOR SRL organized Off Expo events to present the project, with the organizational support and venues granted by the Italian Cultural Institute in Tokyo, the Italian Trade Agency in Tokyo, and the Osaka University of Tourism.

The events organized included:
- Off Expo Workshop in Osaka during Marche Region Week (June 5) at the Osaka University of Tourism;
- Off Expo Workshop in Tokyo (June 13) at the Tokyo Office of ICE – Italian Trade & Investment Agency;
- Workshop of the exhibition "Giovanni da Nola, Annunciation – A Rediscovered Masterpiece of the Italian Renaissance" (June 16–27, 2025) at the Italian Cultural Institute in Tokyo.

The implementation of the Marche Immersive project has already generated concrete results on several levels, laying solid foundations for strengthening SENIOR SRL’s presence in the Japanese market.
CUP B88I24005310007
Granted contribution: €59,706.00 with DD 497/SVE of 30/12/2024

Senior S.R.L. announces the Wondercare project, an innovative digital platform for predictive medicine and genetic analysis. Co-funded by the Marche Region and set to conclude in November, the project aims to support the prevention of conditions such as food intolerances, celiac disease, and metabolic diseases. The solution is delivered through a cloud-based platform, accessible via virtual reality, and a mobile app, all powered by Artificial Intelligence. Wondercare combines software with hardware, offering the option to use an electronic nose for the early diagnosis of metabolic disorders.

Senior S.R.L. leads a joint project for technological innovation SHELFMATE is a new research, development, and innovation project, carried out in partnership with Your Export Studio S.r.l. and CRF Cooperativa Ricerca Finalizzata Società Cooperativa. The project, supported by financial incentives under the MIMIT, D.M. 13 luglio 2023 – Business Discovery in the SNSI areas, combines the distinct expertise of the three partners to develop innovative solutions based on advanced sensor systems and Artificial Intelligence.
The initiative leverages Senior's experience in IoT systems and electronic noses, Your Export Studio's expertise in international trade analysis, and CRF's extensive experience as a Research Organization. The goal is to create products and services with high technological value that combine the analysis of sensory data with artificial intelligence and knowledge of global markets.

Senior S.R.L. announce the launch of SOFIA (System for Optimized Fleet Intelligence & Analytics), our new Artificial Intelligence-based operational center that provides 24/7 active fleet monitoring and management. This innovative service seamlessly integrates with our AxFleet platform, transforming logistics management into a proactive, predictive, and highly efficient process.
The launch of SOFIA coincides with the opening of the LogIN Business grant, which provides €157 million for the digitalization of the logistics sector. Senior is positioning itself as a technology partner for transport and logistics companies, offering not only the SOFIA service but also the possibility of including AxFleet service fees in the project funding. This partnership represents a unique opportunity for companies to modernize their fleets, optimize costs, and prepare for the challenges of the future.

Senior S.R.L. as a protagonist at Marche Week during Expo Osaka 2025 In close collaboration with the Marche Region, Senior S.R.L. participated from June 1st to 7th in Marche Week at Expo Osaka 2025. The event was an important opportunity for the company to present its innovative solutions at the Italy Pavilion, strengthening commercial.
>>Expo Osaka 2025<<

Innovation from the Marche region engages with the Japanese academic world On June 5th, at an event organized by the Marche Region, the Senior S.R.L. team presented the "Da Nola" project at Osaka University of Tourism. The meeting facilitated a fruitful dialogue with professors, students, and professionals, exploring the potential of Artificial Intelligence and Virtual Reality to revolutionize cultural and tourism experiences.
>>Osaka University of Tourism<<

Great success for the "Annunciation" exhibition at the Italian Institute of Culture in Tokyo. From June 16th to 29th, the Italian Institute of Culture in Tokyo hosted the "Annunciation" exhibition, a Senior S.R.L. The exhibition merged Renaissance art by Giovanni da Nola with cutting-edge technologies, offering the Japanese public an immersive cultural experience and demonstrating the effectiveness of technological innovation in enhancing heritage.
>>Exhibition at the IIC in Tokyo<<

The "Da Nola" Project: a bridge between the Renaissance and innovation. The "Da Nola" project by Senior S.R.L., is an example of how technology can enhance cultural heritage. The initiative brought the "Annunciation" sculptural group by Giovanni da Nola "back to life" through Artificial Intelligence and Virtual Reality, offering a new and engaging way to experience art.
Senior S.R.L. presented the "Da Nola" Project at the Senate of the Republic. The "Da Nola" project received an important institutional recognition with its presentation at the Senate of the Republic. The event took place in the prestigious Sala ISMA, sponsored by Senator Maurizio Gasparri. The presentation highlighted the crucial role of innovation from the Marche and Italy in enhancing cultural heritage, confirming the strategic value of this fusion of history and technology at a national level.
>>Presentation of the "Da Nola" Project<<

On July 24, Senior S.r.l. actively participated in the meeting organized by the Marche Region to present the results obtained from the Marche Region's participation in EXPO 2025 Osaka, an initiative that laid the foundations for an increasingly fruitful collaboration with Japan. The conference was held at la CRISTIANPACK SRL di OSIMO (AN).
>>Video<<

On April 26, 2022, Senior S.r.l. filed a patent entitled "ELECTRONIC NOSE", classified as G01N33 with application number 102022000008138. This patent relates to a particular type of electronic nose with the following general characteristics: the device must be able to protect the safety of the person not only from smoke poisoning but also from food poisoning. As part of this task, the electronic nose must be able to support people with a loss or reduction of their sense of smell and, more specifically, be suitable for people suffering from anosmia, hyposmia, and parosmia. Another purpose of the device is to offer the highest guarantees of reliability and efficiency, using technologies that are already known and therefore have low implementation costs.

Senior S.r.l. is pleased to announce that it has been ranked 14th among F6S's TOP Companies in the field of "Generative AI". F6S helps startups grow to solve pressing social, economic, environmental, sustainability, and innovation issues around the world. F6S members include the best companies globally, leaders in their respective fields. F6S promotes company growth through financing, investments, etc.
>>Senior TOP 14<<

Senior Srl launch a project that brings the treasures of Marche Region into the future of digital experience. A multisensory and engaging journey where art, history, innovation, and technology merge to transform historic sites into immersive and interactive 3D environments. A cutting-edge initiative that, thanks to VR, AI, and gaming, makes the culture of Le Marche a vibrant, exciting, and accessible experience for everyone.
>>MARCHE IMMERSIVE<<

Senior Srl introduces the Gulftwin project, an innovative tool for the Blue Economy. The project involved the creation of a digital twin of the Gulf of Naples, integrated with a virtual assistant and algorithms for optimizing simulations and supporting autonomous navigation. This digital model will have multiple uses, from meteorological and oceanographic forecasting and navigation support to the promotion of sustainable land development and climate change impact assessment. Powered by generative AI and machine learning algorithms, the virtual assistant Shelley, in the form of a dolphin, will be the point of contact with users, providing immediate and personalized assistance.
>>GULFTWIN<<

Senior Srl, thanks to participation in the NVIDIA Inception program, has received 100.000$ credits from Amazon Web Services to spend over the next 12 months on cloud services. NVIDIA Inception, which has more than 4,200 members worldwide, is designed for startups pushing advances in AI and data science.
>>NVIDIA Inception<<

VIRTUAL HOSPITALITY SOLUTION is a new and innovative system for welcoming tourists using artificial intelligence and virtual reality. A new experience for the tourism sector, never before projected into the future.
PATENT PENDING
>>VIRTUAL HOSPITALITY SOLUTION<<

From January 9 to 12, 2024 Senior will be present in collaboration with the startup Travel Verse at CES 2024 in Las Vegas. Travel Verse, which combines the world of gaming with tourism and marketing, will showcase Winter Games, a video game tribute to the upcoming 2026 Winter Olympics that will be held in Milan-Cortina. In the game, accompanied by a metahuman based on LLM-AI, users will be able to explore sites such as the Duomo and Castello Sforzesco of Milan, and become athletes by trying out sports such as skiing and ice skating. Come visit us at Booth #62000!
>>CES 2024<<

Senior is pleased to announce that it is officially a PlayStation partner. In the coming days, Senior will have access to a range of applications that will allow it to develop and publish PlayStation products.
>>PLAYSTATION PARTNER<<

From 5th to 8th January 2023, for the second year in a row, Senior took part in the Consumer Electronics Show in Las Vegas, the world’s largest technology event. This edition featured over 3100 exhibitors and more than 115,000 attendees, exceeding the organizers’ expectations. From the CES stage, Senior showcased several Virtual Reality apps: Digital Nose, a suite that transports odors from the real world to the metaverse; Shelfmate 2.0 (Blockfoodchain), an e-commerce app developed in Unreal Engine 5 based on blockchain technology applied to the agri-food field; Digital Kid, an educational videogame based on our electronic nose Mastersense.
>>CES 2023 - SENIOR<<

Senior has been admitted to the 3rd edition of the Global Start Up Program, an integrated development path abroad reserved for 100 Italian innovative startups engaged in the development of product or service innovations and intent on tackling new markets. The initiative, promoted by ICE Agency, consists of the involvement of startups in training sessions, mentoring activities, pitching sessions, meetings with potential investors and corporate, to be held at a foreign incubator. Senior, after its recent participation in Expo Dubai 2020, has been selected for the United Arab Emirates at the Dubai-based AstroLabs incubator.
>>GLOBAL STARTUP PROGRAM<<

From the 2nd to the 6th of September, Senior will participate in IFA, the world’s most important technology marketplace. The event is sponsored by ICE Agency and will take place in Berlin, offering a comprehensive overview of the international market and attracting the attention of visitors form more than 130 countries. IFA is the main meeting place for major retailers, buyers, industry experts and media. For the occasion, Senior will present apps for Meta Quest 2 dedicated to the world of Virtual Reality developed with Unity3D and will offer a glimpse of future implementations made with Unreal Engine 5.
>>IFA 2022<<

On May 26th 2022 Senior will be one of the participants at SMAU | Italy RestartsUp in London. The event aims to promote the best Italian innovative startups in the UK market and in particular in the Londoner Hub. During the event, organized with the collaboration of ICE, our new applications aimed at the metaverse will be shown to investors, entrepreneurs, and incubators.